MAASAI FASHION PROJECT
Maasai Fashio Shop was born from a Human Centered Design workshop, where the women decided to change their economic activity from charcoal production (which pollutes and is the same thing that many Maasai women do) to create new products with their knowledge and skills based on the creation of handicrafts.
ABOUT THE PROJECT
Loreto, project manager, had the opportunity to share a very important ceremony with several communities, where she observed that the fabric of the women's clothing is very different from the "shuka" of the men and the typical African fabric "Kitenge". He also noticed that the jewelry is very different from what is seen in the fairs or craft stores in the country. So when the women of the community expressed their interest in doing something with their skills, Loreto proposed to them to do something that has not been seen in the market: to combine the Maasai jewelry with the fabrics that they themselves use, to create new contemporary designs.
How is this product different from the others?
The fabric designs are simple and tasteful for women of any country and when they are mixed with the maasai craft, they become a unique piece of art. In general the clothes with an african touch is based mainly in “kitenge”, colorfull fabrics with diferent designs. Designers use tu put pieces in jackets, t-shirts and pants. Our project is totally different, because the fabric that we use is the same one you can see that the maasai women are wearing in their daily life.
What is the status of the project?
The project is in the prototyping stage:
- Competition search was reazalized.
- Development of the first 4 models (prototype)
- We are in search of commercial alliance with designer and seamstress.
- Development of branding and advertising to publicize the project.
Is there any competition or similar projects?
To date the most similar project is Sidai, a jewelry store with modern designs based on Maasai culture, but it is only jewelry. In terms of fashion, all clothing sold uses the African fabric “kitenge” or pieces combined with other fabrics and on the internet we found ways to wear Maasai Shukas, but only with shukas with fabrics that men use.
MAASAI FASHIO SHOP FUNDRAISING
This project has been thoutg to be the main one that generate incomes in the village and the NGO. We expect to use this money to work in new projects to improve the life in the village.
HOW TO SUPPORT?
There are 3 options to support the project: donating, voluteering and sharing our project in your social media.
(donación por transferencia)
Donations in EUR
Donations in CLP (peso chileno)
Cuenta Vista Santander 7001772869
Dontantions in USD
Dontations in GBP
Donations in AUSD
Donations in CAND